Aelfie

AELFIE is a boutique label dedicated to creating contemporary home goods utilizing age-old techniques. The studio's work is informed by youth culture, antique textiles, high fashion and the history of decorative arts and crafts. AELFIE's rugs are handmade using traditional methods native to Northern India, their region of production. Each design is informed by founder Oudghiri's thoughtful approach to textiles and evident love of color and play.